GOLD FOR ‘AM SEE’: LAGO CAMPAIGN WINS BOI AWARD

“AM SEE” MAKES WAVES

We’ve got something to celebrate – and we’d love to share it with you:

Our latest annual campaign has been awarded a gold prize at the “Best Of International Award” (BOI) organised by the international agency network E3 – and it was the only award given out of all the cases submitted. This is a real testament to the creative work that went into this campaign over the past year.

The E3 network is an alliance of more than 26 independent agencies from 19 countries. Its members develop branding, communications and B2B projects for companies of all sizes and across a wide range of industries. At the BOI Awards, experienced experts evaluate the network’s best work. We are incredibly proud that our campaign was able to stand out in such a high-calibre field.

The starting point for the campaign was the iconic brand element ‘AM SEE’. The reflection has been an integral part of LAGO’s identity for years. To create a new, immersive brand identity, the agency Schindler Parent developed a second dimension below the waterline from this element. Our experience categories – fashion, lifestyle and indulgence – now appear in the visuals both above and below the surface, creating a surprising new visual world.

A big thank you goes to our agency, which conceived, designed and submitted the campaign for the competition. Their creative idea and execution have given rise to an eye-catching, more emotional AM SEE brand world.