SUMMER BY THE LAKE: THE NEW CAMPAIGN IS HERE!

ARRIVE, TAKE A DEEP BREATH, FEEL THE SUMMER

This is where your summer moment begins – right behind the front door. Fresh shades of green and blue, natural materials and nautical details exude that summery lightness you’d otherwise only experience by the lake. Everyday life can take a brief break – holiday mode: activated.

The new campaign image captures exactly that: stylishly dressed on the shore, feet in the clear water, sailing boats, the sun on your face. In short: summer just as we love it. From large-scale displays across the city to digital screens and social media, the new design brings that carefree Lake Constance summer feeling everywhere.

BOAT JETTY & TEAK SUN LOUNGERS

A real highlight awaits you right at the centre entrance: a 3.50-metre-long, walk-on wooden jetty. Yes, do take a seat. The thick ship’s ropes serving as handrails, natural stones and tall grasses complete the illusion. Surrounded by aquatic plants, willows and lush greenery, a little oasis of tranquillity has been created here. Or take a seat on one of the teak sun loungers, lean back and enjoy the moment.

SET SAIL & THROUGH THE PERGOLA

Our well-known rowing boat is getting a sporty makeover – complete with a sail and lush blue hydrangeas as a floral statement. Surrounded by stones and grasses, it’s set to be a real eye-catcher in the centre.

You’ll also find a summery park-like setting on the ground floor: wisteria winds its way along the pergola, clematis and green hops add lively touches, and there’s a wooden bench for a quick break.

And if you look closely, you’ll spot lovely details everywhere: blue vases like shimmering water, baskets, meadows with cornflowers and daisies, and new green ‘outfits’ for existing trees – the spring cherry tree has now become a lush beech.

What’s your favourite spot in our new summer experience world? Let us know on our LAGO Instagram account.

SHOPPING WITH A LAKE-SIDE FEEL

This campaign is more than just a theme. It evokes the feeling of a mini-break, combining your favourite shops, moments of indulgence and relaxing breaks. So: pop in and experience shopping that feels just like a day by the lake.

We look forward to seeing you!