BETWEEN SWIMMING RINGS & SHOPPING BAGS: SUMMER AT THE LAGO

ENJOY THE LAKE BREEZE OUTSIDE, DISCOVER SUMMER DREAMS INSIDE

Whether enjoying a sundowner on a sailing boat or on the shore, with a breeze and a soda under a sun umbrella: The two new motifs tell of the best summer moments by the lake. And this is exactly what the new LAGO campaign aims to capture – joie de vivre, stylish relaxation and the art of simply enjoying the moment.
The illustrations pick up on the design elements of the new center decoration: striped swimming rings, lemons, maritime blue tones. Of course, regional details such as the small harbor tower or the zeppelin in the sky are also included.

FROM BERLIN TO THE BODENSEE: ILLUSTRATIONS BY ANTA ALEK

The woman behind the motifs? Anta Alek – an illustrator from Berlin with Ukrainian roots and a penchant for visual storytelling.

„This campaign is all about celebrating summer—through color, movement, and connection. I aimed to capture those warm, joyful moments of strolling, shopping, and relaxing at LAGO. And yes—I now know quite a bit about retro yachts!“, schreibt Anta.

„Through research and creative immersion, Constance came across as a picturesque and inspiring place, full of charm and culture. LAGO feels vibrant and modern—like a perfect summer backdrop.“

Anta Alek has been working as a freelance illustrator since 2008. Her designs are initially created in analog form with pen and paper before being worked out digitally in Adobe Illustrator. She develops visual worlds for brands that tell stories, evoke emotions and create a clear visual identity – as she recently did for Omio, where she designed an illustration world with over 650 elements.

SNAP YOUR WAY THROUGH THE SUMMER BACKDROPS!

For the new campaign to have the right effect, it needs the right backdrop. That’s why you can now marvel at the new summer decorations in the center, which look as if they have fallen straight out of the illustrations:
The iconic rowing boat from spring has been transformed into a bar lounge – complete with fairy lights and a crocheted parasol. A few meters further on, the bohemian-style tuk-tuk with beach chairs made of driftwood invites you to take an Instagram break. If you like, you can slip into the role of a bartender yourself – complete with sun hat and cocktail glass.
Another new addition to the center is a garden party board in lemon yellow, the likes of which are otherwise only seen on Pinterest: lemon trees, colourful glasses, lanterns and cakes: You can now find them at CHRIST.
And that’s not all: a nostalgic ice cream van in sky blue and white, complete with XXL beach chairs, provides summer feelings à la Côte d’Azur at Douglas. And at Zara, two colorful beach houses in light blue and peach welcome you – with surfboards, accessories and beach vibes.
The color concept? Lemon yellow, sky blue, olive green and soft sandy beige – these tones immediately bring a summer mood to the entire center. If you take a closer look, you might also spot the regional Lake Constance details – from zeppelin to bathing jetty. The seasonal staging is far more than just decoration – it is an invitation to marvel, indulge and, of course, take selfies!
Which spot is your favorite? Show it to us on Instagram.