MORE LAKE VIEWS: THE NEW LAGO CENTER DESIGN

HOW WE BRING THE ANNUAL CAMPAIGN TO LIFE

LAGO has always been known for its elaborate, creative presentations—with a keen eye for detail and seasonal themed experiences. Despite the new direction, this has not changed. The difference: The current design is more understated and, through the use of natural materials and color palettes, conveys an even stronger connection to the region.

It draws inspiration from the style of the annual campaign, which places the lake at the center. The visual world employs clear compositions, minimalist visual spaces, and a second, deeper layer beneath the surface. This design clarity is now also reflected in the center.

Several flowering trees—in delicate white and fresh pink—add a touch of spring. Small, tranquil spots have been created beneath the large ceiling elements, featuring curved wooden benches and round seating stones in natural tones. It’s almost like a small park right in the middle of the center.

Wood, roots & organic forms

Solid tree trunks, driftwood elements, and round planters filled with grasses and spring flowers bring structure and depth to the space. A special eye-catcher: large, round wooden tables with delicate glass vases—filled with flowering branches.

The color palette stays close to nature: lots of beige, sand, and warm wood, complemented by shades of blue and green that echo the water and plant diversity.

A real highlight is the lovingly designed water feature with reeds and small “shore areas.” Adding to the scene is a classic, deep-blue rowboat—nestled among grasses and natural materials. It evokes the early morning hours by the lake, when the water is still completely calm. This is precisely the feeling the entire design conveys: unhurried, harmonious, natural.

Linger & let yourself drift—expressly encouraged

Large, organically shaped seating stones in sand and earth tones invite you to take a break. Add to that plush lounge modules and cozy armchairs—everything feels like a stylish blend of interior design and landscape. More than ever, LAGO is becoming a gathering place, and by no means just for shopping.

Of course, there are still plenty of selfie spots. Perfect photo opportunities abound, especially around the boat, under the flowering trees, or at the large display tables with colorful floral arrangements.