LAGO OUTLOOK 2025

DISCOVER NEW DESIRES AND ENJOY FREEDOM

A lot has changed at LAGO in 2024 – now we’re discovering the new together. Themes such as freedom, indulgence, Mediterranean vibes and longings can be found both in the LAGO annual campaign and in our decoration from March. Our stores – above all the new additions of Pull & Bear, Skechers, Swarovski and Orovivo – are also presenting international fashion trends in their collections. You can experience the latest food trends and changing seasonal menus in our gastronomy formats, for example in the GLORIOUS BASTARDS with its four tailor-made gastronomy concepts, in the versatile Deli or in the feel-good spot Cotidiano.

LAGO annual campaign

Decoration from Silverleafs

Food-Trends

Fashion-Trends

LAGO annual campaign: Constance meets art

Once again this year, an artist collaboration is at the heart of our campaign: Mathieu Persan is a French illustrator known for his distinctive, retro-inspired style. His design approach combines modern graphic design with elements from the aesthetics of the 1930s to 1950s. Clean lines, simple shapes and a poster-like composition are strongly reminiscent of vintage poster designs, Art Deco style and advertising from the first half of the 20th century. You can look forward to seeing how Mathieu Persan will create illustrations of typical Constance motifs. Preparations are already in full swing!

Decorative staging: joy meets freedom

The trend scouts from Silverleafs have once again been traveling the world to gather inspiration for the LAGO Trend World 2025 at fashion shows and trade fairs. Colors, themes and motifs are set – now it’s time to design, arrange and compose.

You can look forward to inspiring decorations in the trend colors “Sunset Coral”, “Ray Flower”, “Aquatic Awe” and “Future Dusk”, for example, which embody freedom, distance and longing as well as reliability and warmth. The Pantone Color of the Year “Mocha Mousse”, a warm, soft, harmonious shade of brown, can also be found in fashion and decoration and speaks to the longing for comfort and simple, small pleasures in everyday life. Just like a good cup of coffee or a piece of fine chocolate.

Food trends: indulgence culture meets a clear conscience

Speaking of indulgence: the gastronomy formats at LAGO will continue to offer you an unforgettable experience in 2025 – time and time again. The major trends: “Pure Priorities” emphasizes sustainability, transparency and authenticity in gastronomy. “Local and Global” combines the use of high-quality products from all over the world with seasonal and regional products. This is also good for the variety on offer, as menus are updated more frequently. In 2025, the most important driving force behind the gourmet gastronomy at LAGO will continue to be to impress you with pleasant exclusivity and authentic uniqueness.

Fashion trends: naturality meets experimentation

We are particularly looking forward to these elements in the 2025 collections:

Nature Shades:

• Natural earth tones such as beige, sand, olive green, rusty brown and soft shades of gray
• Natural fabrics such as linen, cotton, wool and other sustainable materials that also reflect environmental awareness
• Minimalist and organic design, often with loose silhouettes and a focus on comfort
• Leather details, raffia bags and shoes made from recycled materials as accessories

New denim:

• Jeans are presented in new shapes and washes, from patchwork designs to innovative cuts
• In addition to classic shades of blue, white, black and colored jeans are gaining in importance
• Wider silhouettes such as baggy jeans or flared styles are popular, but asymmetric cuts and low-waist trends are also making a comeback
• Sustainability plays a major role, e.g. jeans made from recycled material or vintage pieces
• Denim-on-denim looks or combinations with high-fashion elements

Teenyboppers:

• Playful and experimental looks with a pinch of nostalgia for earlier teenage subcultures
• Hairstyles as a style element, e.g. French crop, buzz cut or taper low fade
• Preppy style, pastel colors and prints as the main features of fashion: mix of classic Ivy League fashion with modern street style influences; also stripes, checks or playful prints
• Bucket hats, tennis socks and retro-style trainers, rucksacks, statement bags and 90s-style sunglasses are popular accessories

Old money style:

• Classic, timeless elegance associated with luxury and tradition
• Tailored suits, classic shirts, cashmere sweaters, trench coats, loafers and understated jewelry
• Understated tones such as white, beige, navy blue, dark green and black
• High-quality fabrics such as silk, cashmere, tweed and fine cotton
• Focus on understatement and elegance, often combined with vintage or heirloom pieces