LAGO, A PLACE OF LONGING: THE NEW DECORATION NOT ONLY STIRS UP SPRING FEELINGS
SPRING: A TIME TO FEEL, DISCOVER AND EXPERIENCE NEW
With lovingly staged details, we awaken emotions, evoke memories and invite you to dream – sometimes nostalgic, sometimes romantic, always inspiring. Because that’s exactly what our motto for this year’s campaign and center design is all about: places of longing.
Experience nature – by the lake
The central element is new floor coverings that not only show nature, but interpret it: Water in motion, with color gradients of blue and green tones. And structures that are otherwise only seen from a bird’s eye view, inspired by aerial photographs of Mainau. The floor itself becomes an art surface. The play of colors and reflections are also reflected in the campaign motif.
The moss carpet brings the shores of Lake Constance into the center – soft, fresh and original. It was put together from real finds to create collages, photographed and reworked.
Design elements & heralds of spring
What begins on the ground continues upwards: clouds drift over the meeting points, pastel-colored balloons float through LAGO and a fresh breeze makes it rain flowers.
Butterflies, birds and bees appear as typical heralds of spring – the latter also allude to our “bee boxes” on the roof. The oversized butterfly, filled with flowers in pink and yellow, is a floral greeting to the flower island of Mainau. The swan by the Zara Lounge, on the other hand, represents the fauna of Lake Constance, where the animals are currently breeding in large numbers. And the ostrich? A reference to the ostrich farm in Hegau.
Places full of vacation feels
Each area in the center tells its own story. Marc Cain and the cinema entrance evoke the atmosphere of a five-star hotel, including a traditional luggage trolley. And at Boss, you can feel the proximity to the water: maritime details, sailing ships on display and elegant yachts bring a seaside flair to the center. One particular eye-catcher is the walk-in, pink rowing boat filled with spring flowers – perfect as a photo spot. The boat is the centerpiece of the new center design, picking up on one of the two motifs from our spring campaign.
The décor concept is inspired by iconic international department stores and materials that reflect current color and design trends. But what we show always has a local reference. In this way, we present the LAGO and its surroundings as a true place of experience and longing – all year round.
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THE LAGO SHOPPING CENTER IN CONSTANCE ON LAKE CONSTANCE
A REALLY UNIQUE MIX
Fashion, lifestyle and indulgence in more than 70 stores, cafés and restaurants: that’s the LAGO shopping center. Located in the heart of Constance, surrounded by the flair of Lake Constance, it offers you an extraordinary overall experience. You will find everything you need to have a good time here: Shopping, leisure facilities, entertainment, culinary delights and services.
ENJOY DIVERSITY
And the LAGO offers even more than that: the colorful life of the trendy shopping world, relaxing little breaks over coffee or a meal and the casual generosity of the lake – a combination that you won’t find anywhere else. Enjoy it with all your senses.